Driving Success at the Bottom Line and Finish Line Alexandre Douzet is co-founder and COO of TheLadders, the online job-matching service for career-driven professionals. Alex spoke before hundreds of Digital executives, senior marketers, entrepreneurs, web strategists, bloggers, and investors at the Third Annual Digital East Conference on October 2 in Northern Virginia. The following are […]
Getting found by people who are looking for your products and services today means establishing and maintaining a strong and vibrant presence online and implementing multifaceted online marketing lead generation strategies. Are you doing enough to attract visitors and qualified leads to your website? How would you rate your ability to connect with customers and engage your market to grow your […]
Establishing a strong online marketing presence and attracting visitors to your website is the first step in growing your business with Online Marketing and Lead Generation. Once you are generating more website traffic through creating, optimizing, and promoting useful online marketing content, you need to capture and convert leads with lead capture forms on specially-designed landing pages.
Driving more traffic to your website and capturing leads on landing pages are essential pieces of your Online Marketing and Lead Generation campaigns. Nurturing those contacts is another key piece of the online marketing puzzle, and may focus on converting leads to customers or increasing the loyalty of your existing customers. How to Nurture Leads […]
In today’s economy, business owners care about growing revenue and profits. You want to know the impact of each marketing investment, and compare those results to established goals. Online Marketing metrics have been forever transformed by the abundance of information available on websites and social networks, and now make it possible to quantify how campaigns and programs deliver value in line with company […]