Establishing a strong online marketing presence and attracting visitors to your website is the first step in growing your business with Online Marketing and Lead Generation.
Once you are generating more website traffic through creating, optimizing, and promoting useful online marketing content, you need to capture and convert leads with lead capture forms on specially-designed landing pages.
Characteristics of Highly Converting Landing Pages and Lead Capture Forms
Conversion means getting customers to take actions you want them to take, such as requesting an ebook, sending an e-mail or buying a product.
Lead capture forms are one method of collecting information about potential customers, such as name, email and phone number in return for something of value, such as an event registration, white paper or demo.
The following infographic describes 10 key features of landing pages, including headlines, page copy, buttons and calls to action, that draw in visitors and compel them to take action.
Regular A/B split testing of your landing pages and forms can help you increase your online marketing conversion rate significantly, meaning you can typically tune your page to capture more leads from the same overall amount of website traffic.
Some of the elements of your landing pages you might want to test are the calls to action, the length of the form, the use of testimonials, and the messages and images on the page.
Normally, you would remove the navigational links from the page to keep the visitor focused on the next step you want them to take on your page.
Rarely, would you want to use your home page as your landing page as it typically lacks focus and contains too many links to keep visitors moving along your preferred online marketing conversion path.
RIM Specializes in Search Engine Marketing: Blogging, Social Media Marketing, Content Marketing, PPC Advertising, Web Analytics and Other Internet-Based Marketing Strategies to Help Your Business Get Found, Generate Leads, Build Relationships and Measure Results.
SEO and Certified Google AdWords | Analytics Professional Serving the Washington, D.C. Area. 15+ years overall marketing experience, providing integrated solutions that strengthen online awareness, engagement, growth and marketing ROI.