Employee engagement consistently has received widespread attention and appears to have doubled in Google searches in the past five years, as shown in the graphic below. Search terms including Engagement Survey, Employee Survey, Employee Engagement Ideas and “What is Employee Engagement” are among the top breakout search terms in the United States, which means that […]
Send Emails, Capture Leads, Automate Marketing and Close Deals
It seems everyone, regardless of title, has an unending “To Do” list. Even after clearing a lengthy list of tasks, there is always one more thing, something else that needs to be done. This partly explains why many workers don’t use all of their vacation time, and when they do take vacation, at least 30 […]
The End of the Beginning in Content Marketing
There’s nothing that spells validation quite like having a media outlet write a favorable article on you or your business. It’s the type of third-party validation that forces customers, competitors and funders to take note of your work and success. It is also a way to get your message across. This is one of the […]
4 Key Components of a Winning Content Marketing Strategy
Content marketing strategy is on the minds of many savvy business owners and entrepreneurs. However, it is impossible to have a winning content marketing strategy without four critical things. Your content marketing strategy should include an understanding of your target audience, the type of content that is of interest to your audience, the audience’s preferred […]
Four Obstacles to Creating a Content Marketing Plan (and How to Overcome Them)
We know content marketing is important. It improves Search Engine Optimization (SEO), boosts paid media – including Pay-Per-Click and Display advertising – and enhances lead generation and Conversation Rate Optimization. It also is one of the best ways to position yourself as an expert or thought leader. Although we know content marketing is critical, many […]
