Content marketing strategy is on the minds of many savvy business owners and entrepreneurs. However, it is impossible to have a winning content marketing strategy without four critical things. Your content marketing strategy should include an understanding of your target audience, the type of content that is of interest to your audience, the audience’s preferred […]

We know content marketing is important. It improves Search Engine Optimization (SEO), boosts paid media – including Pay-Per-Click and Display advertising – and enhances lead generation and Conversation Rate Optimization. It also is one of the best ways to position yourself as an expert or thought leader. Although we know content marketing is critical, many […]

In a 24-hour news cycle where multiple issues regularly compete for media attention, capturing the interest of mainstream media is becoming harder than ever. If your issue is unrelated to current events, pitching reporters or producers to cover that item may be futile. As of this writing, the issues dominating headlines are wildfires in Northern […]

A LinkedIn company page helps you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization. Although many people view the social media site LinkedIn only as a site for job hunters and for growing your professional network, LinkedIn is an equally […]

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. In part 1, How to Connect with the Right Prospects, you identified your ideal customer and put a form on your site to attract great prospects. Now that you’ve started connecting with the right prospects, you want to keep your business […]