Social media marketing increases customer awareness of a company’s products and services, boosts customer acquisition, and grows revenue. Although social media marketing has proved its effectiveness in different B2B, B2C and B2G markets, some organizations resist incorporating social media sites into their Internet marketing and business plans. In a June 2013 blog post written by […]
Online Marketing Success Spurred by Responsive Web Design
As the use of mobile devices at home and work increases, many organizations will need to optimize their websites for mobile devices via responsive web design. In the last few years, the popularity of mobile devices skyrocketed due to their portability and convenience. According to a January 2014 post from New York marketing expert eMarketer, […]
Five Ways to Protect your Business Reputation with Authentic Social Media
Instead of risking damage to a business reputation, use these five best practices to maintain authenticity in your social media. (Spoiler alert…It doesn’t involve offers of Free Twitter Followers). When a business has a large number of fans and followers on social media sites such as Facebook, LinkedIn and Twitter, potential customers often use those […]
8 Social Media Crisis Management Best Practices
Protect your business reputation and avoid a social media crisis with these digital marketing best practices. With the use of proper digital marketing techniques, social media is a powerful boon for many organizations. Sites such as Facebook, Twitter, YouTube and Google+ increase traffic to a company website, raise revenue, and build powerful online relationships between […]
Social Media Monitoring Tips for 2014
When companies take the time to listen to and understand the needs of an audience on social media, they can use the information they gain to create a presence on social media that resonate with customers and boost their revenue. For example, businesses such as Kraft/Toblerone and Blendtec increased sales from 132% to 700% through […]
