In this post, I will share a response I gave to a question posed on LinkedIn regarding best practices when using Twitter for Social Media Marketing and Sales. The person asking the question was interested in hearing from people who actually used Twitter and made sales; and he wanted to know what industry and techniques were […]

I recently answered a question on LinkedIn about using multiple social media platforms in a social media strategy, and I thought it would be helpful to share it here on this website. A Social Media Strategy for a business should be part of an overall business/marketing plan, since social media should be seen as a tool […]

A 3-Tiered Inbound Marketing and Lead Generation Strategy for Certified Financial Planners, Financial Advisors, Retirement Planners, Investment Managers, Insurance Agents, Estate Planners and Employee Benefit Specialists Traditional Marketing Methods are becoming both ineffective and expensive; An effective Internet Marketing Strategy is becoming a powerful tool for the Professional Services Professional. The goal of this post is primarily […]

Social media and Internet marketing has been a boon for a great many businesses today, and provides an opportunity for brands to develop their network of connections, entertain and inform a targeted audience, deepen the level of engagement with prospects and clients, establish itself as an authoritative source of useful information, and communicate their value […]

I recently answered a question posted on LinkedIn about the challenges faced by small and medium-sized businesses in starting and maintaining an effective social media engagement, and I thought it would be helpful to share it here on this website. For small and medium-sized businesses, in particular, the common social media engagement challenges and constraints are: 1) Lack […]