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Connecting with the right prospects is the first step to sales and marketing automation success.
In this first installment of a three-part series, courtesy of Hatchbuck Marketing Automation Software, let’s cover how to identify your ideal buyer and connect with leads that come to your website.
Summary:
Connecting with your prospects is all about identify who the people are that you want to connect with, tapping into their pain-points, providing them with a resource in exchange for their contact info and tracking their activity on your website to obtain further clues about what their needs are and how ready they are to buy.
Download (no sign-up required) “How to Connect with Your Ideal Buyer.”