Outsourced marketing is the practice of contracting some or all of an organization’s marketing functions to a third party vendor or outside firm. Outsourced marketing lightens the load for company owners and busy managers who are already wearing too many hats within their organizations. Outsourced marketing is a particularly good investment for organizations that don’t employ a large, in-house marketing team. The benefits of outsourced marketing are:
- Companies can access higher quality talent that they might ordinarily be able to attract into an in-house department.
- Outsourcing negates the need for an in-house team, thus reducing overhead.
- Full-service marketing firms can reduce or eliminate the need for multiple service providers.