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Click-Through Rate (CTR)

The rate (expressed in a percentage) at which users click on an organic search result. This is calculated by dividing the total …

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Clicks

Clicks metric refers to the average monthly number of clicks on the search results that people make while searching for the target …

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Clicks Per Search (CPS)

Clicks Per Search (or CPS) is the ratio of Clicks to Keyword Search volume. It shows how many different search results get …

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Comment Spam

Poorly written comments, often off-topic and self promotional, posted by spam bots in the hopes of getting a free (but ultimately …

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At Rawson Internet Marketing, we offer a variety of customizable digital marketing packages to build your brand awareness, demonstrate your thought leadership, generate business leads, strengthen your audience engagement, and measure results to improve your digital marketing performance and maximize your ROI.
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Rawson Internet Marketing

PO Box 2511, Leesburg, VA 20177
Phone: 703-599-1078 | Fax: 703-991-9162

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Glossary of Digital Marketing Terms

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