Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
In part 1, How to Connect with the Right Prospects, you identified your ideal customer and put a form on your site to attract great prospects. Now that you’ve started connecting with the right prospects, you want to keep your business top of mind so you can be first in line with they are ready to buy. The next step of Hatchbuck success is to use personalized emails to stay in touch with prospects, creating first time and repeat buyers.
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads (Source: DemandGen Report). Nurturing leads with relevant emails overtime increases sales and marketing efficiency so you can increase revenue without adding more team members. It’s scalable growth that pays.
Download “How to Engage with Prospects and Customers.”