In this series of sessions, we’ll be covering a variety of topics to enhance your accounting firm marketing. Our December 16 session, presented by Richard Rawson, will show you how to maximize the reach of your content marketing.
Content marketing remains a key focus for marketers seeking to use digital marketing to increase reach, leads and sales.
Content marketing is the power that fuels:
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Marketing
- Paid Media, including Pay-Per-Click (PPC) and Display Advertising
- Lead Generation and Conversion Rate Optimization through Landing Pages
In this webinar, you’ll learn how to use the power of content to reach and convert more prospects, focusing on practical techniques and tools for effective content marketing.
What you can expect to learn from this webinar:
- What is content marketing?
- How to design and conduct audience research
- How to perform an audit of your content marketing assets
- How to develop your content marketing strategy
- How to build your content marketing hub and information architecture
- How to define and execute an editorial plan
- How to maximize content visibility and manage outreach
- How to measure and improve your content marketing using analytics
- Where do I find additional resources?