E. Cohen and Company, CPAs is a full-service CPA firm based in the Washington, D.C. metropolitan area providing Tax Compliance & Consulting, Audit & Assurance, Business Advisory Services, and Business Technology Services since 1991.
- The company faced a very high level of competition from dozens of large regional, national and international accounting firms; and many thousands of local accounting, auditing and bookkeeping providers in Maryland alone.
- The company was relying heavily on traditional marketing and business development strategies: personal networking, conferences and trade shows, business development meetings, print advertizing and cold calling; but these were often costly, time consuming, and inefficient; and were reaching only a limited number of their ideal prospects and referral sources.
- The company was beginning to see incoming sales leads generated from their website, and wanted to grow their online presence and lead generation, but they did not have the in-house knowledge, skills, abilities and resources available to accomplish their goals.
- The company’s existing website was outdated, cluttered, and heavy with text, but also was static with no fresh content and was not easily viewable on mobile devices. Moreover, the company’s social media presence was virtually non-existent and driving little to no visitor traffic to its website.
- Website Redesign
- Search Engine Optimization
- Blog Creation and Regular Content Publishing
- Social Media Account Creation, Audience Building, Monitoring and Publishing
- Email Newsletter Content Creation and List Building
- Online Lead Generation, Public Relations
- Marketing Campaign Analytics and Reporting
- Marketing Consultation and Support for Various Initiatives: Industry Awards, Visible Expert Status, Thought Leadership, Referral Partner Development, New Business Channel Development
- Website lead generation rate increased from 20% to nearly 40% of all sources
- Website pageviews increased 35% year over year
- Number of new users increased 66% year over year
- Average time on website increased 27% year over year
- Mobile web visitor acquisition increased 181% year over year
- Social media user acquisition increased 20% year over year
- List growth from 11k to 24k
- Audience retention rate of over 90%
- Audience engagement increased from 10% to over 25%
- Email open rates are 150% of the industry average
- Email click rates are 250% of the industry average
Revenue growth from $3M to $7M
Richard Rawson is a rare hybrid, tech-savvy and versatile marketing professional, encompassing digital and traditional disciplines. His vast repertoire of marketing expertise – spanning writing, content publishing, social media consulting, SEO, online advertising, website development, email marketing, lead nurturing, web analytics, as well as traditional networking and PR – provides integrated solutions that used to require multiple consultants. He continually applies shifts and advances in digital branding, communications, lead generation and analytics to strengthen our firm’s online awareness, engagement, growth and return on marketing investment; and his performance always meets or exceeds my expectations. -Eric Cohen, CPA, Managing Partner
It’s uncommon that you come across standout talent like Richard. E. Cohen and Company, CPAs contracted with Richard as an outsourced digital marketing provider in 2011, and he continues to be a relied-upon, results-oriented resource for our organization. Above all, I am impressed with his ability to develop integrated strategies and run with them to elevate our firm’s online brand awareness and build profitable relationships with prospective clients and referral sources. Richard (Rawson Internet Marketing) comes with my heartfelt recommendation to any business looking to connect with their ideal customer online with quality websites, engaging newsletters and effective social media channels. -Alex Brager, CPA, Partner
Contact RIM for Internet Marketing Expertise and Tools: Call 800-279-0741 or Email.