The white paper is a versatile document that often serves as the cornerstone of content marketing and lead nurturing strategies. A white paper not only can attract and help you generate new leads on your website, but it can be re-purposed and re-used in the lead nurturing and customer retention process as well.
While we love any resource that does double-duty like the white paper, we know putting together new resources can be tough. We’ve put together some helpful hints for composing your white paper, and provided a handy white paper template in a Word.docx to help you get started.
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