The Values-Behavior Matrix helps translate your organization’s abstract brand values into specific, actionable behaviors, steps, and measurable outcomes. By using this matrix, you can ensure that all employees understand how to embody your values in their daily work.
Instructions for Use
- Define Your Brand Values: List your organization’s core values. Avoid generic terms and focus on values that reflect your brand’s unique identity.
- Identify Specific Behaviors: For each value, outline the specific behaviors that embody it. These behaviors should guide decision-making and daily actions.
- Create Action Steps: Define practical steps employees can take to demonstrate these behaviors.
- Determine Measurements: Identify metrics to track the success of each action. This ensures accountability and continuous improvement.
- Collaborate and Refine: Use workshops or team discussions to gather input, refine the matrix, and secure buy-in across departments.
Sample Matrix
The table below includes an example to help you start building your own Values-Behavior Matrix.
| Value | Specific Behavior | Action Step | Measurement |
|---|---|---|---|
| Sustainability | Eliminate single-use plastics. | Train staff on eco-friendly alternatives. | Track % reduction in plastic waste. |
| Exceptional Customer Care | Respond to all customer inquiries in 1 hour. | Create response guidelines and role training. | Average response time (minutes). |
| Innovation | Pilot 5 new ideas each quarter. | Schedule weekly brainstorming sessions. | Track pilot ideas vs. proposals. |
| Transparency | Share monthly updates with clients. | Implement a client dashboard for updates. | Client satisfaction score (NPS). |
| Community Engagement | Employees volunteer 10 hours/year. | Partner with local nonprofits for programs. | Total volunteer hours/year. |
Using the Template
Step 1: Brainstorm Values
Collaborate with leadership, HR, and team representatives to list your core values. Ensure they are actionable rather than generic.
Step 2: Define Specific Behaviors
For each value, identify a clear behavior that aligns with it. Ask questions like:
- “What does this value look like in action?”
- “What decisions or actions would demonstrate this value?”
Step 3: Outline Action Steps
Define concrete steps employees can take to live the values. Be specific and ensure the actions are realistic.
Step 4: Set Measurements
Choose metrics to measure success. Metrics could include percentages, times, satisfaction scores, or other quantifiable data.
Step 5: Review and Implement
Review the completed matrix with all stakeholders, refine it as necessary, and integrate it into onboarding, training, and daily operations.
Output
A completed Values-Behavior Matrix that aligns your brand’s core values with actionable employee behaviors and measurable outcomes. This document can be shared with teams to guide decision-making and ensure consistency across the organization.
