Overview: What We Do For Our Digital Marketing Clients
Rawson Internet Marketing (RIM) delivers a well-coordinated multi-service package of digital marketing services to client businesses to help them:
- Establish and build a strong brand and online presence
- Increase relevant website visitor traffic and engagement
- Extend the reach of their message and brand across relevant social media channels
- Build trust, loyalty, and recognition as a visible expert or leader in their area of expertise
- Generate new business leads and convert prospects into customers
- Help maintain brand loyalty and foster sales from existing customers
- Build key relationships with centers of influence to serve as referral sources and brand advocates
Digital Marketing Services: Strategy Questions
To plan and implement your digital marketing strategy, consider the following questions:
- Are you periodically researching and discovering keywords relevant to your business?
- Are you regularly creating new, share-worthy content for search and social media?
- Are you optimizing your content for search and social media?
- Are you promoting your content in social media conversations?
- Are you converting as many visitors into leads and sales as you can?
- Are you measuring website activity and continually adjusting to improve performance?
Digital Marketing Services: Features & Benefits
At Rawson Internet Marketing, we offer a variety of customizable digital marketing packages that combine our core digital marketing services into a cohesive system to build your brand awareness, demonstrate your thought leadership, generate business leads, strengthen your audience engagement, and measure results to improve your digital marketing performance and maximize your ROI.
Brand Awareness can be one of your strongest company assets, and involves a prospect’s ability to recognize your brand image and associate it with your message and your company’s products and services. It reflects who you are as a business, you brand ideals, and how your company “lives its brand” in marketing, sales, recruitment, and internal and investor relations. We help you define the absolute best actions, images and words you can use to echo your values and competitive advantages.
Thought Leadership is your key to establishing a differentiated brand identity, and nurturing a deep trust among a loyal following. Expressing your compelling point of view in fashion that is totally relevant to your audience increases your audience’s perception of you as a subject matter expert and trusted advisor. We work with you to craft and publish relevant content that resonates with your target audience.
Business Leads are generated from website visitors who seek to access helpful information, articles, or downloads from your website. Internet Marketing technology, including lead generating landing pages and lead generation forms, will capture visitor information for sales follow up. We utilize a variety of inbound, outbound, organic and paid methods to generate leads for your business.
Audience Engagement goes well beyond the number of like and followers you have on social media. It reflects the extent to which your visitors view your content, take some action, tell others about it, participate in conversations about your product or service, and return to visit again. We help you build your audience and create an interactive experience that continues the conversation with your best prospects.
Website Analytics examines the behavior of visitors to a Web site. The effective use of Web analytics data enables a business to measure the effectiveness of their marketing campaigns, attract more visitors, retain or attract new customers, or to increase the dollar volume each customer spends. We integrate measurement and reporting capabilities into your campaigns to optimize customer engagement and sales conversions.
Digital Marketing Services: Goals and Tactics
Most of our digital marketing packages include the following services, which can be further customized to match your needs. The higher-end plans allow for more original content to be created and published on your behalf, and provide for more advanced analytics and marketing automation tools.
Search Engine Marketing
Get found when people are searching for your services.
- Keyword research
- Search Engine Optimization (SEO) for organic search
- Local Search Optimization
- Pay-per-click (PPC) advertising
- Landing pages
- Link building
Social Media Marketing
Establish and strengthen client and referral relationships.
- Social media account management
- Audience building
- Posting on your behalf
Enhance your positioning as a trusted industry expert.
- Creating, editing and publishing
- Blog posts
- White papers
Digital Marketing Strategy
Align your digital marketing strategy with your business objectives.
- Campaign planning
- Campaign monitoring
- Content curation and editorial services
Measure and act on your data to improve your business results.
- Visitor tracking
- Lead tracking
- Lead scoring
- Reporting and recommendations
- Marketing automation based on user behavior
Digital Marketing Services: Packages & Pricing
RIM’s agile methodology allows us to adapt to fast-changing market conditions, respond to immediate sales needs, and prove ROI quickly and consistently. Following this method, we will establish, prioritize and perform work on sets of inter-related tasks at the same time that naturally go together, thus creating greater efficiencies and faster turnaround of deliverables. With quicker access to actionable data, we are able to iterate and deliver consistent incremental results, instead of a few all-or-nothing bets, and have an opportunity to get better with each iteration. RIM offers flat rate monthly plans incorporating multiple services. Bundled services include:
- Pay-per-click (PPC) Advertising
- Search Engine Optimization (SEO) & Local SEO
- Website Development and Maintenance
- Content Marketing
- Digital Marketing Strategy
- Social Media Marketing & Account Management
- Email Marketing & Marketing Automation
- Display Graphics and Marketing Collateral
- Web Analytics & Conversion Optimization
Digital Marketing Services:
Google Ads Pay-per-click (PPC) Advertising
RIM is a Google Partner certified in Google Ads / Google Analytics and proficient in a wide array of technologies for customer acquisition, relationship management, competitive analysis, market research, and creative design and development. RIM is focused on building cost effective and properly executed campaigns to put your message in front of potential customers at their exact time of need and measure the outcomes to continually improve your marketing program. Our PPC advertising service activities include:
Ad Campaign Strategy and Design
- Set goals and objectives in consultation with client
- Perform competitive analysis of market
- Conduct targeted keyword research
- Campaign planning to capture market share
Ad Campaign Creation
- Account setup and/or re-structuring
- Campaign development
- Keyword selection
- Implement tracking of goals
Ad Campaign Management
- Continuous keyword management
- Ad copywriting and editing
- Expert landing page development
- A/B split testing and conversion optimization
- Continuous performance monitoring
- ROI tracking and campaign reporting
WordPress Website Design & Development
As a WordPress website developer, we are focused on helping you build cost-effective and easily-maintained websites and blogs to increase your online visibility and thought leadership. WordPress is an open framework that enables you to customize the CMS to your business instead of customizing your business to the CMS, as you would with closed, proprietary systems.
Digital Content Marketing
Creation of website content (articles, infographics, data visualization, and more) is an essential aspect of any search marketing strategy. The primary reason being that Google favors websites with fresh content. With this in mind, a strategy of continuous creation and publication of content is important for website visibility in Google’s search results. In addition to creating fresh content, here are three core strategies to get the most ROI in this content.
Traffic and Rankings Focused Content
Through careful keyword research with an emphasis on target long-tail variations of your core keywords, content can be created with the best opportunity to rank in the search results.
Conversion Support Focused Content
The goal of conversion support content is to provide detailed information about your programs and value proposition. This content is designed to speak directly to individuals in the sales funnel. Through paid and organic social distribution and careful placement on your website, these articles are designed to be a strong touchpoint in the sales process.
Social Signal Focused Content
A portion of the Google algorithm involves having positive social signals pointing towards your website and content. Articles and graphics can be created with this exact goal in mind.
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads (Source: DemandGen Report). Nurturing leads with relevant emails over time increases sales and marketing efficiency so you can increase revenue without adding more team members. It’s scalable growth that pays.
Social Media Marketing
Prospective customers are using social media to discover and evaluate solutions. Depending on your organization’s existing social media account management personnel and resources, RIM can work with you to coordinate among your marketing, product team, public relations and other stakeholders; curate relevant content, track brand reputation, and manage paid placements, retargeting campaigns, and mobile-optimized search ads.
Traditional Marketing Support
RIM can support your offline marketing campaigns, including research, ad graphics, audio and video production, list acquisition, direct marketing: email and print, and other services upon request.
Contact RIM for Digital Marketing Expertise
rawsoninternetmarketing.com 703-599-1078 (m)
Richard E. Rawson, Psy.D., MBA
Founder & CEO