Northern Virginia Digital Marketing Agency

RIM works with companies and nonprofit organizations in the Northern Virginia, Maryland and Washington, D.C. metro areas and beyond, and have seen them progress through start-up and steady growth phases over the years. We value collaboration and teamwork with our client organization points of contact, and we maintain regular updates and reporting cycles to keep our projects in motion and keep you abreast of timely results. You can think of us as an extension of your team.

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Why Your Business Needs to Market Online

Did you know that 94% of consumers research products online before buying? Or that three out of five people use search engines as a go-to shopping resource? There is no longer any doubt that buyers go online to research and purchase products and services. Companies that have websites and market online can reap the rewards of connecting with these shoppers. The hardest part of doing anything can be getting started, so create your game plan now to start getting the payback from marketing online.

Here's Why You'll Love our Program

Technical Capabilities

Internet Marketing is a complex blend of art and science, and our strength is in our ability to integrate the various elements to help you reach your goals.

Brand Awareness

We help you define the absolute best actions, images and words you can use to echo your values and competitive advantages.

Quality Content

We work with you to craft and publish relevant content that resonates with your target audience.

Lead Generation

We utilize a variety of inbound, outbound, organic and paid methods to generate leads for your business.

Audience Engagement

We help you build your audience and create an interactive experience that continues the conversation with your best prospects.

Web Analytics & Reporting

We integrate measurement and reporting capabilities into your campaigns to optimize customer engagement and sales conversions.

The white paper is a versatile document that often serves as the cornerstone of content marketing and lead nurturing strategies. A white paper not only can attract and help you generate new leads on your website, but it can be re-purposed and re-used in the lead nurturing and customer retention process as well.

While we love any resource that does double-duty like the white paper, we know putting together new resources can be tough. We've put together some helpful hints for composing your white paper, and provided a handy white paper template in a Word.docx to help you get started. Download the White Paper Template.

At Rawson Internet Marketing, we offer a variety of customizable packages that combine our core Internet Marketing services into a cohesive system to Build Brand Awareness, Demonstrate Thought Leadership, Generate Business Leads, Strengthen Audience Engagement, and Measure Results to improve your online marketing performance and maximize your ROI.

As a Certified Google Advertising and Analytics Professional, we are also focused on building cost effective and properly executed campaigns to put your message in front of potential customers at their exact time of need and measure the outcomes to continually improve your marketing program.

Richard (Rawson Internet Marketing) is a rare hybrid, tech-savvy and versatile marketing professional, encompassing digital and traditional disciplines. His vast repertoire of marketing expertise – spanning writing, content publishing, social media consulting, SEO, online advertising, website development, email marketing, lead nurturing, web analytics, as well as traditional networking and PR – provides integrated solutions that used to require multiple consultants. He continually applies shifts and advances in digital branding, communications, lead generation and analytics to strengthen our firm’s online awareness, engagement, growth and return on marketing investment; and his performance always meets or exceeds my expectations.

Eric Cohen, CPAE. Cohen and Company, CPAs