In today’s economy, business owners care about growing revenue and profits. You want to know the impact of each marketing investment, and compare those results to established goals. Digital marketing metrics have been transformed by the abundance of information available on websites and social networks, and now make it possible to quantify how campaigns and […]

Digital content marketing for business is creating and sharing engaging and informative content in your blogs, articles, videos and social media updates to inform and educate your audience. Content marketing shows how the people at a company think and what is important to them, and it provides regularly updated, keyword-rich content for the search engines. […]

Digital Marketing and social media are key drivers of relationship building, content distribution, and brand visibility online; and for most businesses, the major social media marketing platforms are Twitter, LinkedIn and Facebook. Your initial focus when getting involved with social media should be to establish connections, build relationships, and engage in conversations with customers, prospects […]

Digital marketing allows you to pull in customers by creating content, optimizing that content for search engines, and promoting and sharing that content in social media; and is a more efficient and cost-effective marketing strategy. Keyword research will help you understand how your online competition is using keywords, and will help you devise a strategy […]

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