If you’re interested in building a business that keeps customers’ needs consistently at the core of your enterprise, you may want to consider the benefits of marketing automation. That may seem surprising or counterintuitive, depending on your understanding of marketing automation, since myths abound about what it is and how it really works. Marketing automation is […]
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It seems everyone, regardless of title, has an unending “To Do” list. Even after clearing a lengthy list of tasks, there is always one more thing, something else that needs to be done. This partly explains why many workers don’t use all of their vacation time, and when they do take vacation, at least 30 […]
There’s nothing that spells validation quite like having a media outlet write a favorable article on you or your business. It’s the type of third-party validation that forces customers, competitors and funders to take note of your work and success. It is also a way to get your message across. This is one of the […]
Content marketing strategy is on the minds of many savvy business owners and entrepreneurs. However, it is impossible to have a winning content marketing strategy without four critical things. Your content marketing strategy should include an understanding of your target audience, the type of content that is of interest to your audience, the audience’s preferred […]