There is hidden potential in every company, and empowered employees perform better, display more interest and creativity, and help the company reach and engage others to build teams and build your brand’s influence internally. Boosting employee engagement is as important as ever as our workforce becomes more dispersed. Employee engagement consistently has received widespread attention […]
Using Internal Marketing to Improve Employee Engagement
Employee engagement consistently has received widespread attention and appears to have doubled in Google searches in the past five years, as shown in the graphic below. Search terms including Engagement Survey, Employee Survey, Employee Engagement Ideas and “What is Employee Engagement” are among the top breakout search terms in the United States, which means that […]
How Marketing Automation Really Works
As a business owner, when you invest in marketing, you’re doing so to raise your company’s profile. The logic is that as you increase the presence of your profile, you will grow your customer base. The more people who know about your company, the more people who will be inspired to hire you or […]
Google AdWords Search Certification & Analytics Certification Awarded
Google AdWords Pay-Per-Click Advertising Growing businesses all over the world are using Google AdWords pay per click advertising to attract new customers. It’s easy to see what’s working, and adjust your campaign based on that information. The speed and control you get with pay per click advertising means there’s freedom to experiment and make changes to find what works […]
Five Myths About Marketing Automation Software Tools and Techniques
If you’re interested in building a business that keeps customers’ needs consistently at the core of your enterprise, you may want to consider the benefits of marketing automation. That may seem surprising or counterintuitive, depending on your understanding of marketing automation, since myths abound about what it is and how it really works. Marketing automation is […]
