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10 Ways to Use Digital Marketing to Enhance Your Position as an Industry Expert

Digital content marketing for business is creating and sharing engaging and informative content in your blogs, articles, videos and social media updates to inform and educate your audience. Content marketing shows how the people at a company think and what is important to them, and it provides regularly updated, keyword-rich content for the search engines. A blog makes your website more dynamic by automatically injecting new content every time an article is published. Here are 10 ways to use digital marketing to enhance your position online as an industry expert.

  1. Publish informative, non-promotional articles
  2. Make sure that your message adds value to the recipient
  3. Avoid jargon that only your employees would understand
  4. Include words in your articles that your customers use to describe your business
  5. Host your content on your own website domain
  6. Include a compelling and keyword-rich article title
  7. Include in-text links to relevant content and resources
  8. Publish your articles on a regular basis
  9. Consider creating longer-form content such as e-books, white papers and research reports
  10. Diversify your content marketing strategy with non-text media such as videos, webinars and slideshows

Request an Internet Marketing Assessment to evaluate the key components of your search marketing, social media, content marketing, and online strategy.

See also, 36 Ways to Enhance Your Brand Awareness and Visibility With Digital Marketing.

About Richard Rawson

Richard E. Rawson, Psy.D., MBA is a highly experienced digital marketing strategist and founder of Rawson Internet Marketing, with over 15 years of success in driving B2B and B2C marketing growth. Drawing from his background in behavioral psychology and data-driven marketing, Richard crafts innovative strategies that enhance online visibility, foster authentic engagement, and deliver measurable outcomes. His expertise spans SEO, executive LinkedIn profile management, content marketing, and online course creation, tailored to help businesses and professionals build authority and connect with target audiences.

Richard is the author of 'From Apathy to Activism' and 'Empowering Communities,' blending his passion for societal impact with practical marketing applications. He specializes in helping clients develop purpose-driven content, optimize digital experiences, and navigate complex marketing landscapes using behavioral insights and advanced analytics.

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At Rawson Internet Marketing, we offer a variety of customizable digital marketing packages to build your brand awareness, demonstrate your thought leadership, generate business leads, strengthen your audience engagement, and measure results to improve your digital marketing performance and maximize your ROI.
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Rawson Internet Marketing

PO Box 2511, Leesburg, VA 20177
Phone: 703-599-1078

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Richard E. Rawson, Psy.D., MBA
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