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6 Ways to Use Digital Marketing to Build Brand Awareness and Achieve Measurable Results

In today’s economy, business owners care about growing revenue and profits. You want to know the impact of each marketing investment, and compare those results to established goals. Digital marketing metrics have been transformed by the abundance of information available on websites and social networks, and now make it possible to quantify how campaigns and programs deliver value in line with company revenue objectives.

  1. Add “calls-to-action” to your articles and link to “landing pages” that provide access to more in-depth information
  2. Use your website analytics to find the highest converting content and maximize their impact
  3. Test, measure and adapt your methods to achieve your desired results
  4. Provide opportunities for your audience to subscribe, follow and share your content
  5. Measure performance indicators such as website traffic, email open rate, click-through rate, conversion rate, unsubscribe rate
  6. Recognize that mobile platforms are becoming more important to Internet marketing

Request an Internet Marketing Assessment to evaluate the key components of your search marketing, social media, content marketing, and online strategy.

See also, 36 Ways to Enhance Your Brand Awareness and Visibility With Digital Marketing.

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At Rawson Internet Marketing, we offer a variety of customizable digital marketing packages to build your brand awareness, demonstrate your thought leadership, generate business leads, strengthen your audience engagement, and measure results to improve your digital marketing performance and maximize your ROI.
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Rawson Internet Marketing

PO Box 2511, Leesburg, VA 20177
Phone: 703-599-1078 | Fax: 703-991-9162

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