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Digital East 2012: Why Big Data Makes Big Sense for Marketers

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Alex Lustberg @Lyris
Vice President of Marketing, Lyris

Alex is responsible for driving all of Lyris corporate and product marketing activities. Alex has more than 15 years of strategic marketing experience with a specific focus on social media and cloud business applications. Most recently, Alex served as senior vice president of product marketing and strategy at Overtone, a leading provider of customer listening and social media analytics solutions. Alex holds a bachelor’s and master’s degree in organizational studies from Stanford University.

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About Richard Rawson

Richard E. Rawson, Psy.D., MBA is a highly experienced digital marketing strategist and founder of Rawson Internet Marketing, with over 15 years of success in driving B2B and B2C marketing growth. Drawing from his background in behavioral psychology and data-driven marketing, Richard crafts innovative strategies that enhance online visibility, foster authentic engagement, and deliver measurable outcomes. His expertise spans SEO, executive LinkedIn profile management, content marketing, and online course creation, tailored to help businesses and professionals build authority and connect with target audiences.

Richard is the author of 'From Apathy to Activism' and 'Empowering Communities,' blending his passion for societal impact with practical marketing applications. He specializes in helping clients develop purpose-driven content, optimize digital experiences, and navigate complex marketing landscapes using behavioral insights and advanced analytics.

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At Rawson Internet Marketing, we offer a variety of customizable digital marketing packages to build your brand awareness, demonstrate your thought leadership, generate business leads, strengthen your audience engagement, and measure results to improve your digital marketing performance and maximize your ROI.
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Rawson Internet Marketing

PO Box 2511, Leesburg, VA 20177
Phone: 703-599-1078

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Richard E. Rawson, Psy.D., MBA
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