Connecting with your prospects is all about identifying who are the people that you want to connect with, tapping into their pain-points, providing them with a resource in exchange for their contact info, and tracking their activity on your website to obtain further clues about what their needs are and how ready they are to buy.
After you’ve identified your ideal customers, the goal is to get them to your website so they can learn more about your business. Drive traffic to your website by crafting messaging and content that speak to their needs, and connect with them via marketing channels, such as:
Social Media: Share great content that resonates with your ideal customer, keeping your brand top of mind, and driving them to your site when they are ready to buy.
Online Ads: Advertise on websites that your target audience hangs out on.
Print Ads and Direct Mail: Incorporate a call to action to visit your website.
Blogging: Fresh, relevant content on your site gives prospects a reason to visit – and a reason to keep coming back.
Tradeshows: Collect contact information at tradeshows so you can follow-up with contacts after the event and direct them back to your website.
Email Marketing: Stay in touch with contacts and funnel them back to your website.
SEO (Search Engine Optimization): Keep your website updated with fresh, relevant content that entices other sites to publish your links, helping your prospects find your business through organic search.
PPC (Pay Per Click Advertising): Paid online ads based on the keywords your ideal customers search for the most; channel them back to your website.
Ideally, your business should be using a few, if not all of these channels to increase traffic to your website. Investing in new marketing channels boosts revenue by generating new leads – as long as you have an effective process in place for capturing, nurturing and converting new leads that come to your site.
