Digital marketing allows you to pull in customers by creating content, optimizing that content for search engines, and promoting and sharing that content in social media; and is a more efficient and cost-effective marketing strategy. Keyword research will help you understand how your online competition is using keywords, and will help you devise a strategy for choosing keywords that match your business well. Here are 11 ways to use digital marketing to get found when people are searching for your products and services.
- Design and optimize your website around content relevant to your business
- Aim to be on the first page of the Google search engine results pages (serps) through search engine optimization (SEO)
- Include keywords in your page titles, section headings and text content
- Make use of the “description” meta tag
- Make your site easier to navigate
- Use different page titles that reflects the on-page content for each page on your site
- Structure the back-end code of your website that is simple, logical and organized
- Avoid questionable practices that could get your site penalized by the search engines
- Consolidate the www and the non-www domain versions of your website
- Create an XML Sitemap and make it accessible to the search engine
- Improve search engine ranking with inbound links
Request an Internet Marketing Assessment to evaluate the key components of your search marketing, social media, content marketing, and online strategy.
See also, 36 Ways to Enhance Your Brand Awareness and Visibility With Digital Marketing.
