Richard Rawson is a versatile and tech-savvy marketing professional with 20 years overall marketing experience working with B2B and B2C companies in information technology, software, professional services, healthcare, finance, manufacturing, retail trades and other industries, as well as nonprofit organizations and companies doing business with the Federal agencies. He is a Google Partner certified in Google Ads / Google Analytics and proficient in a wide array of technologies for customer acquisition, relationship management, competitive analysis, market research, and creative design and development.
He is proficient in a full range of digital and traditional marketing disciplines: core capabilities include search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media account management, lead acquisition and nurturing, web analytics and reporting, as well as traditional networking and PR.
His certifications include: Google AdWords PPC Certified • Google Analytics Certified • Hatchbuck Official Partner • Hands-on experience with myriad marketing tools and customer relationship management platforms.
Richard is continually researching and applying the ever-shifting advances in digital branding, communications, lead generation and analytics to provide integrated solutions that strengthen online awareness, engagement, growth and return on marketing investment for his clients.
Technical skills include proficiency in multiple software packages and platforms:
- Adobe Creative Cloud Suite (Photoshop, Dreamweaver, InDesign, Illustrator, Premier Pro, Audition)
- CRM and Marketing Automation Tools (Hatchbuck, Hubspot and other platforms)
- SEO/PPC/Analytics (Google Certified, HTML/CSS)
- Office (Word, Excel, PowerPoint, Outlook)