Richard E. Rawson, Psy.D., is an accomplished author and seasoned digital marketing strategist with over 20 years of industry experience in B2B/B2C marketing and a deep understanding of consumer psychology. As the CEO and founder of Rawson Internet Marketing (RIM), a full-service agency, Richard excels at leveraging his comprehension of human behavior and market trends to craft compelling content that empowers businesses to connect with their online audiences.
His proficiency spans multiple technologies and platforms, fueling successful customer acquisition, relationship management, competitive analysis, and creative design strategies. His writing has established him as a versatile voice across various industries including technology, government, education, and small business domains in the B2C, B2B, B2G, and non-profit sectors.
Richard’s work is characterized by meticulous research, keen attention to detail, and a consistent commitment to excellence. With a track record of delivering high-quality content on time, he merges his expertise in content creation, copywriting, technical writing, and SEO with advanced skills in editing, proofreading, content strategy, market research, psychographic analysis, and consumer behavior.
In addition to his digital marketing prowess, Richard has authored significant works such as “Empowering Communities” – a blueprint for tackling wealth inequality and fostering equitable societies, and “From Apathy to Activism” – a practical guide to driving social change and stimulating collective action. His passion lies in producing content that not only informs but also influences and inspires action, making him a valuable collaborator for teams or individuals who value the transformative power of well-crafted content.
KEY SKILLS
Content Development and Marketing
Copywriting and Editing
Digital Advertising and Marketing
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Google Ads
Paid Social Media Campaigns
Email Marketing
Social Media Management
Marketing Automation
Market Research
Behavioral Analytics
Consumer Segmentation
A/B Testing
Google Analytics (GA)
Graphic Design and Development
Adobe Creative Cloud (ACC)
Website Development
HyperText Markup Language/Cascading Style Sheets (HTML/CSS)
WordPress Content Management System (CMS)
Customer Relationship Management Tools (CRM)
SEM Rush, Ahrefs, Moz
Excellent Cross-Team Collaboration and Adaptability
Critical Thinking and Problem Solving
Committed to Continuous Learning
Connect on LinkedIn: https://www.linkedin.com/in/richardrawson/