Agile Marketing is a philosophy of getting things done that proposes to shorten the length of marketing campaigns, get actionable information from those campaigns as soon as possible, and test these ideas to keep the good ones and spend less time on campaigns that don’t produce results. The goal of this process is to make the marketing process more adaptable to changes in your business.
Unlike traditional 6-12 month marketing planning and execution cycles, RIM’s agile methodology allows our Modern Marketing Team to adapt to fast-changing market conditions, respond to immediate sales needs, and prove ROI quickly and consistently.
Following this method, we will establish, prioritize and perform work on sets of inter-related tasks at the same time that naturally go together (e.g., keyword research, content creation, SEO, digital publishing), thus creating greater efficiencies and faster turnaround of deliverables. With quicker access to actionable data, we are able to iterate and deliver consistent incremental results, instead of a few all-or-nothing bets, and have an opportunity to get better with each iteration.
RIM’s iterative work cycles mean multiple deliverables are completed in two weeks to two months, and the team is constantly making room for new ones and revisiting old ones to make incremental improvements.
Now that you have a better idea about the results you can expect by working with us and our approach and philosophy of working with clients, next go to the “Our Services” page to learn about the specific services and programs we offer.