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consumer segmentation services | consumer intelligence reports

Analyze360® Consumer Segmentation Services | Delivered by RIM

Smarter Segmentation. Sharper Strategy. Stronger Results.

We’ve partnered with AnalyzeCorp to bring enterprise-grade consumer segmentation services to marketers, agencies, and growth teams. Whether you’re pitching, planning, or optimizing campaigns, Analyze360® delivers fast, actionable insights—now with the same depth and precision trusted by Fortune 500 enterprises.

Let your data reveal actionable insights—and outpace your competitors with segmentation that performs.

These six core consumer intelligence capabilities turn insight into action—helping you:

🧠 Understand your audience

🎯 Reach your best prospects

📈 Improve performance at every stage of the campaign


1. Audience Intelligence Brief

Understand who your best customers are—and how to reach more just like them.

Includes advanced segmentation features typically reserved for enterprise teams:

  • Demographics, psychographics, behaviors, and lifestyle segmentation
  • Power Index™ scoring to highlight your highest-converting segments
  • ZIP-level sociometrics, geographic overlays, and lifestyle clustering
  • Predictive segmentation and emerging trend modeling
  • Full access to the Cluster Explorer (32 U.S. lifestyle clusters with 17 behavioral dimensions)

📈 Use Case: Discover high-performing segments, uncover regional opportunities, and shape smarter growth strategies.


2. Campaign-Ready Target Lists

Behavioral data meets precision targeting.

Built on AI-powered audience modeling and intelligent filtering:

  • AI-curated lists using 220M+ U.S. consumer records
  • Filter by income, age, credit score, net worth, cause affinity, household type
  • Add location filters via ZIP, state, radius, postal carrier route, or custom geography
  • Includes lookalike modeling from your uploaded data or our U.S. base model
  • Outputs reusable, export-ready CSVs for CRM or ad platform activation

📬 Use Case: Feed sales or donor pipelines with prospects that closely match your best existing customers.


3. Messaging Strategy & Creative Triggers

Turn data into conversion-ready content.

Each engagement includes strategic messaging guidance:

  • Emotional triggers and values by segment
  • Psychographic and lifestyle alignment for copy tone and imagery
  • Offer design ideas tailored to top-performing clusters
  • Optional support for campaign creative and journey mapping

🧠 Use Case: Boost engagement and response rates with message strategies based on behavioral science and lifestyle data.


4. Append + Data Enrichment Services

Upgrade your CRM or donor file with missing data.

Tap into expansive data enhancement options:

  • Add email, phone, net worth, marital status, education, home ownership, and more
  • Append lifestyle variables, purchase intent, giving history, and interests
  • Optional real-time email append credit packages available

Flexible pricing:

  • $0.10–$0.25 per matched record or via bundled engagements
  • Minimum batch sizes apply

🔧 Use Case: Fill gaps in your database to power more precise targeting and personalization.


5. Propensity + Wealth Scoring

Prioritize high-value outreach using AI-powered scoring.

Delivers predictive scoring across multiple dimensions:

  • Overall Score: General alignment to your best-customer profile
  • DEM_SCORE: Match to ideal demographic profile
  • PSYCH_SCORE: Match to ideal psychographic profile
  • Custom model tuning available for cause alignment, giving likelihood, or conversion readiness

📊 Use Case: Prioritize leads or donors with the highest predicted value and conversion probability.


6. Location & Mobility Intelligence (Coming Soon)

Analyze where your audience goes—online and in real life.

Enables real-world behavior targeting through geospatial analytics (including custom analyses using mobile advertising ID signals available as an add-on service).

  • Measure foot traffic and campaign lift from real-world visits
  • Segment audiences by mobility patterns and in-person activity
  • Layer geographic intent on top of traditional segmentation

🚶 Use Case: Measure real-world campaign impact and retarget based on offline behavior patterns.


🔄 Engagement Options

Together, these tools provide a flexible foundation for tailored engagement models:

  • One-Time Projects: For segmentation refreshes, campaign boosts, or audience discovery
  • Quarterly Insights Packages: Recurring segmentation, modeling, and strategy updates
  • Strategic Retainers: Fully managed support from segmentation through message execution

💼 Who This Is For

  • Marketing Agencies & Growth Consultants
  • Demand Gen & Media Buying Teams
  • B2C Brands scaling personalization
  • Nonprofits optimizing donor outreach
  • Startups and challenger brands looking for an edge

💡 Why It Works

“We built Analyze360® for real-world use: no data science degree required, no months-long wait—just insights you can act on today.”
— Ed Lorenzini, CEO, AnalyzeCorp

Analyze360® Logo

Analyze360® combines hundreds of trusted data sources and AI-driven analytics into one unified segmentation engine. Delivered by Rawson Internet Marketing, you gain access not only to the platform—but also the messaging, strategy, and executional expertise to turn insights into growth.


📊 Real-World Results

Analyze360® has helped teams across industries turn customer data into measurable growth:

  • A retail chain increased direct mail response rates by 4x using AI-powered segmentation.
  • A consumer brand developed unique customer profiles for each major product line—and grew annual sales by 300%.
  • An insurance provider used Analyze360® predictive analytics to target over 80% of its potential customer base via social media.

Let’s Talk Strategy

Want a sample Audience Brief or prospect file tailored to your goals?

[Request a Custom Quote] [Schedule a Call]

Frequently Asked Questions

What makes Analyze360® different from other list providers?

Most data providers offer static lists. Analyze360® delivers AI-powered segmentation that combines your inputs with 220M+ U.S. consumer records—layered with behavioral, lifestyle, psychographic, and geographic filters. You get dynamic, high-performing audiences, not just names on a spreadsheet.

How fast can I get results?

Results are delivered in minutes. Whether you’re uploading a list for analysis, building a prospect file, or running enrichment, the Analyze360® platform processes your request in real time—no delays, no data science team needed.

Who is this platform built for?

Analyze360® was purpose-built for small and mid-sized businesses, marketing agencies, consultants, and nonprofits that want enterprise-grade intelligence without enterprise complexity. It’s trusted by larger brands too, but the platform was designed to be accessible, fast, and easy to use.

Do I need to upload my own customer data?

You can—but you don’t have to. If you have a customer or donor file, you can upload it for enrichment, lookalike modeling, and scoring. If not, you can still generate target lists using our U.S. consumer base and AI modeling.

What kind of insights will I get?

You’ll get detailed segmentation based on:
Demographics
Psychographics
Lifestyle clusters (32 pre-built U.S. segments)
Sociometrics
Predictive and behavioral modeling
All insights are exportable, and include Power Index™ scoring to highlight top segments.

What file format does Analyze360® accept?

Uploads must be in .CSV format. Be sure your file has clean headers (First Name, Last Name, Address, etc.), consistent formatting, and no merged cells or extra characters. Avoid formats like .XLS or .ODS, which aren’t supported.

What if I’m not sure who my ideal customer is?

Use the built-in Analyze Assistant (AI). Just describe your business and goals, and the assistant will suggest audience traits, clusters, and variables to use in your segmentation or list build—no customer data required.

What is the Power Index™?

It’s a proprietary scoring system that identifies your highest-converting segments. Scores are based on how well demographic and psychographic traits align with your best customer profile, helping you prioritize and target smarter.

What is the Cluster Explorer?

Cluster Explorer gives you detailed insight into 32 lifestyle clusters across 17 behavioral dimensions—like dining, media use, sustainability, and travel. It helps you tailor messaging and offers to resonate with each segment.

Can I build geographic filters into my audience?

Yes. You can target by:
ZIP code(s)
Radius around a location
Postal carrier route
Custom coordinates or geography
Advanced users can use “cheat codes” to define highly specific geo-fences for precise local targeting.

Can I enrich my contact file with missing data?

Absolutely. Our Append + Data Enrichment Services can add missing variables like:
Email or phone
Net worth
Interests
Household and lifestyle data
Pricing is flexible and varies by match rate and data volume.

What’s included with the Email Append tool?

You can upload a list and append missing email addresses using credits. The tool matches names and addresses to verified consumer emails, then delivers a new CSV for download. Email validation is recommended afterward for best results.

Will the prospect lists work with my CRM or ad platform?

Yes. All outputs are clean, exportable CSVs that integrate easily with platforms like Salesforce, HubSpot, Mailchimp, Facebook Ads, and Google Ads.

What are my options for working with your team?

We offer flexible engagement models:
One-Time Projects for quick campaigns or segmentation refreshes
Quarterly Packages for recurring insight updates
Strategic Retainers for end-to-end support, from audience building to message execution

Do I need to be technical to use this platform?

Not at all. Analyze360® was built so anyone—from strategists to nonprofit leaders to media buyers—can turn data into insights in just a few clicks. No technical skills or coding required.

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Phone: 703-599-1078

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