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consumer segmentation services | consumer intelligence reports

Analyze360® Consumer Segmentation Services | Delivered by RIM

Smarter Segmentation. Sharper Strategy. Stronger Results.

We’ve partnered with AnalyzeCorp to bring enterprise-grade consumer segmentation services to marketers, agencies, and growth teams. Whether you’re pitching, planning, or optimizing campaigns, Analyze360® delivers fast, actionable insights—now with the same depth and precision trusted by Fortune 500 enterprises.

Let your data reveal actionable insights—and outpace your competitors with segmentation that performs.

These six core consumer intelligence capabilities turn insight into action—helping you:

🧠 Understand your audience

🎯 Reach your best prospects

📈 Improve performance at every stage of the campaign


1. Audience Intelligence Brief

Understand who your best customers are—and how to reach more just like them.

Includes advanced segmentation features typically reserved for enterprise teams:

  • Demographics, psychographics, behaviors, and lifestyle segmentation
  • Power Index™ scoring to highlight your highest-converting segments
  • ZIP-level sociometrics, geographic overlays, and lifestyle clustering
  • Predictive segmentation and emerging trend modeling
  • Full access to the Cluster Explorer (32 U.S. lifestyle clusters with 17 behavioral dimensions)

📈 Use Case: Discover high-performing segments, uncover regional opportunities, and shape smarter growth strategies.


2. Campaign-Ready Target Lists

Behavioral data meets precision targeting.

Built on AI-powered audience modeling and intelligent filtering:

  • AI-curated lists using 220M+ U.S. consumer records
  • Filter by income, age, credit score, net worth, cause affinity, household type
  • Add location filters via ZIP, state, radius, postal carrier route, or custom geography
  • Includes lookalike modeling from your uploaded data or our U.S. base model
  • Outputs reusable, export-ready CSVs for CRM or ad platform activation

📬 Use Case: Feed sales or donor pipelines with prospects that closely match your best existing customers.


3. Messaging Strategy & Creative Triggers

Turn data into conversion-ready content.

Each engagement includes strategic messaging guidance:

  • Emotional triggers and values by segment
  • Psychographic and lifestyle alignment for copy tone and imagery
  • Offer design ideas tailored to top-performing clusters
  • Optional support for campaign creative and journey mapping

🧠 Use Case: Boost engagement and response rates with message strategies based on behavioral science and lifestyle data.


4. Append + Data Enrichment Services

Upgrade your CRM or donor file with missing data.

Tap into expansive data enhancement options:

  • Add email, phone, net worth, marital status, education, home ownership, and more
  • Append lifestyle variables, purchase intent, giving history, and interests
  • Optional real-time email append credit packages available

Flexible pricing:

  • $0.10–$0.25 per matched record or via bundled engagements
  • Minimum batch sizes apply

🔧 Use Case: Fill gaps in your database to power more precise targeting and personalization.


5. Propensity + Wealth Scoring

Prioritize high-value outreach using AI-powered scoring.

Delivers predictive scoring across multiple dimensions:

  • Overall Score: General alignment to your best-customer profile
  • DEM_SCORE: Match to ideal demographic profile
  • PSYCH_SCORE: Match to ideal psychographic profile
  • Custom model tuning available for cause alignment, giving likelihood, or conversion readiness

📊 Use Case: Prioritize leads or donors with the highest predicted value and conversion probability.


6. Location & Mobility Intelligence (Coming Soon)

Analyze where your audience goes—online and in real life.

Enables real-world behavior targeting through geospatial analytics (including custom analyses using mobile advertising ID signals available as an add-on service).

  • Measure foot traffic and campaign lift from real-world visits
  • Segment audiences by mobility patterns and in-person activity
  • Layer geographic intent on top of traditional segmentation

🚶 Use Case: Measure real-world campaign impact and retarget based on offline behavior patterns.


🔄 Engagement Options

Together, these tools provide a flexible foundation for tailored engagement models:

  • One-Time Projects: For segmentation refreshes, campaign boosts, or audience discovery
  • Quarterly Insights Packages: Recurring segmentation, modeling, and strategy updates
  • Strategic Retainers: Fully managed support from segmentation through message execution

💼 Who This Is For

  • Marketing Agencies & Growth Consultants
  • Demand Gen & Media Buying Teams
  • B2C Brands scaling personalization
  • Nonprofits optimizing donor outreach
  • Startups and challenger brands looking for an edge

💡 Why It Works

“We built Analyze360® for real-world use: no data science degree required, no months-long wait—just insights you can act on today.”
— Ed Lorenzini, CEO, AnalyzeCorp

Analyze360® Logo

Analyze360® combines hundreds of trusted data sources and AI-driven analytics into one unified segmentation engine. Delivered by Rawson Internet Marketing, you gain access not only to the platform—but also the messaging, strategy, and executional expertise to turn insights into growth.


📊 Real-World Results

Analyze360® has helped teams across industries turn customer data into measurable growth:

  • A retail chain increased direct mail response rates by 4x using AI-powered segmentation.
  • A consumer brand developed unique customer profiles for each major product line—and grew annual sales by 300%.
  • An insurance provider used Analyze360® predictive analytics to target over 80% of its potential customer base via social media.

Let’s Talk Strategy

Want a sample Audience Brief or prospect file tailored to your goals?

[Request a Custom Quote] [Schedule a Call]

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At Rawson Internet Marketing, we offer a variety of customizable digital marketing packages to build your brand awareness, demonstrate your thought leadership, generate business leads, strengthen your audience engagement, and measure results to improve your digital marketing performance and maximize your ROI.
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Rawson Internet Marketing

PO Box 2511, Leesburg, VA 20177
Phone: 703-599-1078

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Richard E. Rawson, Psy.D., MBA
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