Analyze360® Consumer Segmentation Services | Delivered by RIM
Know Who to Reach—and How
Most marketing teams don’t fail because of bad ideas—they fail because they’re aiming at the wrong audience. Segmentation fixes that.
By breaking your audience into meaningful groups based on behaviors, values, and needs, customer segmentation helps you focus your message, improve your targeting, and drive measurable results.
We’ve partnered with AnalyzeCorp to bring enterprise-grade consumer segmentation services to marketers, agencies, and growth teams. Whether you’re pitching, planning, or optimizing campaigns, Analyze360® delivers fast, actionable insights—now with the same depth and precision trusted by Fortune 500 enterprises.
Let your data reveal actionable insights—and outpace your competitors with segmentation that performs.
These six core consumer intelligence capabilities turn insight into action—helping you:
🧠 Understand your audience
🎯 Reach your best prospects
📈 Improve performance at every stage of the campaign
1. Audience Intelligence Brief
Understand who your best customers are—and how to reach more just like them.
Includes advanced segmentation features typically reserved for enterprise teams:
Demographics, psychographics, behaviors, and lifestyle segmentation
Power Index™ scoring to highlight your highest-converting segments
ZIP-level sociometrics, geographic overlays, and lifestyle clustering
Predictive segmentation and emerging trend modeling
Full access to the Cluster Explorer (32 U.S. lifestyle clusters with 17 behavioral dimensions)
📈 Use Case: Discover high-performing segments, uncover regional opportunities, and shape smarter growth strategies.
2. Campaign-Ready Target Lists
Behavioral data meets precision targeting.
Built on AI-powered audience modeling and intelligent filtering:
AI-curated lists using 220M+ U.S. consumer records
Filter by income, age, credit score, net worth, cause affinity, household type
Add location filters via ZIP, state, radius, postal carrier route, or custom geography
Includes lookalike modeling from your uploaded data or our U.S. base model
Outputs reusable, export-ready CSVs for CRM or ad platform activation
📬 Use Case: Feed sales or donor pipelines with prospects that closely match your best existing customers.
3. Messaging Strategy & Creative Triggers
Turn data into conversion-ready content.
Each engagement includes strategic messaging guidance:
Emotional triggers and values by segment
Psychographic and lifestyle alignment for copy tone and imagery
Offer design ideas tailored to top-performing clusters
Optional support for campaign creative and journey mapping
🧠 Use Case: Boost engagement and response rates with message strategies based on behavioral science and lifestyle data.
4. Append + Data Enrichment Services
Upgrade your CRM or donor file with missing data.
Tap into expansive data enhancement options:
Add email, phone, net worth, marital status, education, home ownership, and more
Append lifestyle variables, purchase intent, giving history, and interests
Optional real-time email append credit packages available
Flexible pricing:
$0.10–$0.25 per matched record or via bundled engagements
Minimum batch sizes apply
🔧 Use Case: Fill gaps in your database to power more precise targeting and personalization.
5. Propensity + Wealth Scoring
Prioritize high-value outreach using AI-powered scoring.
Delivers predictive scoring across multiple dimensions:
Overall Score: General alignment to your best-customer profile
DEM_SCORE: Match to ideal demographic profile
PSYCH_SCORE: Match to ideal psychographic profile
Custom model tuning available for cause alignment, giving likelihood, or conversion readiness
📊 Use Case: Prioritize leads or donors with the highest predicted value and conversion probability.
6. Location & Mobility Intelligence (Coming Soon)
Analyze where your audience goes—online and in real life.
Enables real-world behavior targeting through geospatial analytics (including custom analyses using mobile advertising ID signals available as an add-on service).
Measure foot traffic and campaign lift from real-world visits
Segment audiences by mobility patterns and in-person activity
Layer geographic intent on top of traditional segmentation
🚶 Use Case: Measure real-world campaign impact and retarget based on offline behavior patterns.
🔄 Engagement Options
Together, these tools provide a flexible foundation for tailored engagement models:
One-Time Projects: For segmentation refreshes, campaign boosts, or audience discovery
Quarterly Insights Packages: Recurring segmentation, modeling, and strategy updates
Strategic Retainers: Fully managed support from segmentation through message execution
💼 Who This Is For
Marketing Agencies & Growth Consultants
Demand Gen & Media Buying Teams
B2C Brands scaling personalization
Nonprofits optimizing donor outreach
Startups and challenger brands looking for an edge
💡 Why It Works
“We built Analyze360® for real-world use: no data science degree required, no months-long wait—just insights you can act on today.” — Ed Lorenzini, CEO, AnalyzeCorp
Analyze360® combines hundreds of trusted data sources and AI-driven analytics into one unified segmentation engine. Delivered by Rawson Internet Marketing, you gain access not only to the platform—but also the messaging, strategy, and executional expertise to turn insights into growth.
📊 Real-World Results
Analyze360® has helped teams across industries turn customer data into measurable growth:
A retail chain increased direct mail response rates by 4x using AI-powered segmentation.
A consumer brand developed unique customer profiles for each major product line—and grew annual sales by 300%.
An insurance provider used Analyze360® predictive analytics to target over 80% of its potential customer base via social media.
Let’s Talk Strategy
Want a sample Audience Brief or prospect file tailored to your goals?
What makes Analyze360® different from other list providers?
Most data providers offer static lists. Analyze360® delivers AI-powered segmentation that combines your inputs with 220M+ U.S. consumer records—layered with behavioral, lifestyle, psychographic, and geographic filters. You get dynamic, high-performing audiences, not just names on a spreadsheet.
How fast can I get results?
Results are delivered in minutes. Whether you’re uploading a list for analysis, building a prospect file, or running enrichment, the Analyze360® platform processes your request in real time—no delays, no data science team needed.
Who is this platform built for?
Analyze360® was purpose-built for small and mid-sized businesses, marketing agencies, consultants, and nonprofits that want enterprise-grade intelligence without enterprise complexity. It’s trusted by larger brands too, but the platform was designed to be accessible, fast, and easy to use.
Do I need to upload my own customer data?
You can—but you don’t have to. If you have a customer or donor file, you can upload it for enrichment, lookalike modeling, and scoring. If not, you can still generate target lists using our U.S. consumer base and AI modeling.
What kind of insights will I get?
You’ll get detailed segmentation based on: Demographics Psychographics Lifestyle clusters (32 pre-built U.S. segments) Sociometrics Predictive and behavioral modeling All insights are exportable, and include Power Index™ scoring to highlight top segments.
What file format does Analyze360® accept?
Uploads must be in .CSV format. Be sure your file has clean headers (First Name, Last Name, Address, etc.), consistent formatting, and no merged cells or extra characters. Avoid formats like .XLS or .ODS, which aren’t supported.
What if I’m not sure who my ideal customer is?
Use the built-in Analyze Assistant (AI). Just describe your business and goals, and the assistant will suggest audience traits, clusters, and variables to use in your segmentation or list build—no customer data required.
What is the Power Index™?
It’s a proprietary scoring system that identifies your highest-converting segments. Scores are based on how well demographic and psychographic traits align with your best customer profile, helping you prioritize and target smarter.
What is the Cluster Explorer?
Cluster Explorer gives you detailed insight into 32 lifestyle clusters across 17 behavioral dimensions—like dining, media use, sustainability, and travel. It helps you tailor messaging and offers to resonate with each segment.
Can I build geographic filters into my audience?
Yes. You can target by: ZIP code(s) Radius around a location Postal carrier route Custom coordinates or geography Advanced users can use “cheat codes” to define highly specific geo-fences for precise local targeting.
Can I enrich my contact file with missing data?
Absolutely. Our Append + Data Enrichment Services can add missing variables like: Email or phone Net worth Interests Household and lifestyle data Pricing is flexible and varies by match rate and data volume.
What’s included with the Email Append tool?
You can upload a list and append missing email addresses using credits. The tool matches names and addresses to verified consumer emails, then delivers a new CSV for download. Email validation is recommended afterward for best results.
Will the prospect lists work with my CRM or ad platform?
Yes. All outputs are clean, exportable CSVs that integrate easily with platforms like Salesforce, HubSpot, Mailchimp, Facebook Ads, and Google Ads.
What are my options for working with your team?
We offer flexible engagement models: One-Time Projects for quick campaigns or segmentation refreshes Quarterly Packages for recurring insight updates Strategic Retainers for end-to-end support, from audience building to message execution
Do I need to be technical to use this platform?
Not at all. Analyze360® was built so anyone—from strategists to nonprofit leaders to media buyers—can turn data into insights in just a few clicks. No technical skills or coding required.
