In order to raise public awareness of their law firms, drive traffic to their websites and attract clients, attorneys have turned to marketing themselves through social media. Although some lawyers prefer traditional methods of marketing their law firms – such as e-mail, brochures and personal recommendations – social media is a valuable aid to growing […]

In Internet marketing, storytelling is a potent method of converting sales prospects to customers. With an authentic and interesting story, you build your customers’ trust in your business, motivate them to buy your products or services, and differentiate yourself from your competitors in the marketplace. But for many companies, effective communication through stories poses a […]

After the subprime mortgage crisis of 2008 and the intense publicity surrounding it, financial institutions in the U.S. struggled with rebuilding their negative reputation among consumers. According to an August 2013 article by Oregon’s The Financial Brand, “Consumers Icy Feelings Toward Bankers Finally Starting To Thaw”, Gallup surveys noted that banking traditionally ranked near the […]

Employee participation in social media is an influential way of building customer trust and attracting sales leads to your company. According to a SlideShare presentation “War of Words: Myth-Busting Social, SEO & Content Marketing” from Minnesota-based online marketing company TopRank Online Marketing, 82% of customers say they trust a company more when the CEO and […]