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Digital East 2012: Content is King – Developing Market-Changing Strategies with a Unique Content Approach

Content Marketing Strategy @DigitalEast #DEast2012
Wednesday, October 3rd, 2012

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Michael Renner @3pillarglobal
VP Solution design, 3Pillar Global www.3pillarglobal.com
As Vice President of Strategic Accounts, Mr. Renner is responsible for managing the client/partner relationships for Three Pillar Global’s strategic accounts. In this role, Mr. Renner’s primary goal is to ensure superior client satisfaction and to increase Three Pillar Global’s value to the client. This is achieved through direct oversight of services delivery, coordinating all account activities, offering of additional services, and positioning Three Pillar Global as a trusted advisor. With over 28 years experience as a results-oriented leader in the technology community, Mr. Renner came to Three Pillar Global with the merger of Three Pillar Software and Leverpoint, where he was co-founder and Executive Vice President.
Jon Brendsel @jbrendsel
VP Products, PBS
Jon Brendsel is the VP Products for the Public Broadcasting Service (PBS). In this role, Jon leads an integrated product development organization for PBS Interactive, including product management, software engineering, QA, operations, customer support, and visual design. During his tenure at PBS, Jon’s group has launched multiple web and mobile products, including the video delivery platform that today serves more than 150 million streams per month to desktops and mobile devices. Prior to PBS, Jon has held leadership positions at VeriSign and AOL.

About Richard Rawson

Richard E. Rawson, Psy.D., MBA is a highly experienced digital marketing strategist and founder of Rawson Internet Marketing, with over 15 years of success in driving B2B and B2C marketing growth. Drawing from his background in behavioral psychology and data-driven marketing, Richard crafts innovative strategies that enhance online visibility, foster authentic engagement, and deliver measurable outcomes. His expertise spans SEO, executive LinkedIn profile management, content marketing, and online course creation, tailored to help businesses and professionals build authority and connect with target audiences.

Richard is the author of 'From Apathy to Activism' and 'Empowering Communities,' blending his passion for societal impact with practical marketing applications. He specializes in helping clients develop purpose-driven content, optimize digital experiences, and navigate complex marketing landscapes using behavioral insights and advanced analytics.

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At Rawson Internet Marketing, we offer a variety of customizable digital marketing packages to build your brand awareness, demonstrate your thought leadership, generate business leads, strengthen your audience engagement, and measure results to improve your digital marketing performance and maximize your ROI.
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Rawson Internet Marketing

PO Box 2511, Leesburg, VA 20177
Phone: 703-599-1078

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Richard E. Rawson, Psy.D., MBA
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