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Digital East 2012: Featured Speaker: Alexandre Douzet on Entrepreneurship

Driving Success at the Bottom Line and Finish Line

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Alexandre Douzet is co-founder and COO of TheLadders, the online job-matching service for career-driven professionals. Alex spoke before hundreds of Digital executives, senior marketers, entrepreneurs, web strategists, bloggers, and investors at the Third Annual Digital East Conference on October 2 in Northern Virginia. The following are his Rules for Successful Entrepreneurship. Alex recently competed in his first Ironman, and weaves that experience into his discussion of Entrepreneurship.

Rules for Successful Entrepreneurship:

  1. Fear: The odds are against you; most start-ups will fail. Passion will prevail. Pain is inevitable; suffering is optional. If you are passionate about your endeavor, you are more likely to succeed.
  2. Dream: Dreams become goals; goals become projects. If you don’t have a vision and dream first, you’re plans are less likely to succeed.
  3. Commit: Commit before you plan. Let go of your day job [as soon as possible]. A higher level of devotion is necessary to succeed.
  4. Resilience: Decide to finish what you start. Stick with it. Get up again…and again. Expect that things will go wrong; but continue on in the face of adversity.
  5. Aim High: Aim low, land low. Aiming high will not guarantee that you will get there, but it increases the likelihood of success.
  6. Hours: Expect to put in the time to succeed. If you want to do it in 40 hours per week, being an entrepreneur may not be for you.
  7. Leadership: The vision, idea is yours [at least at first] and no one else’s. Only you can convince others to join your effort, and only your vision and leadership will attract top talent to your cause. Colin Powell quote: “Leadership is the art of accomplishing more than the science of management says is possible.”
  8. Either/Or vs AND: The Either/Or paradigm involves the mindset of “constraints” – time, funding, workforce, etc. How do you manage to find 20 additional hours per week to train for the Ironman when you are a husband, father, business executive? Catch the video for the rest of the story.

In the end, the Ironman, as Entrepreneurship, is more about “What Am I Made Of” than anything else. After completing his first Ironman competition, Alex says “I can do anything.” Going from “Either/Or” to “AND” involves a mind-shift. In closing, Alex says, “Now I am a husband, father, business executive…AND Ironman.”
How do Alex’ remarks relate your experiences as a current or aspiring Entrepreneur?

About Richard Rawson

Richard E. Rawson, Psy.D., MBA is a highly experienced digital marketing strategist and founder of Rawson Internet Marketing, with over 15 years of success in driving B2B and B2C marketing growth. Drawing from his background in behavioral psychology and data-driven marketing, Richard crafts innovative strategies that enhance online visibility, foster authentic engagement, and deliver measurable outcomes. His expertise spans SEO, executive LinkedIn profile management, content marketing, and online course creation, tailored to help businesses and professionals build authority and connect with target audiences.

Richard is the author of 'From Apathy to Activism' and 'Empowering Communities,' blending his passion for societal impact with practical marketing applications. He specializes in helping clients develop purpose-driven content, optimize digital experiences, and navigate complex marketing landscapes using behavioral insights and advanced analytics.

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At Rawson Internet Marketing, we offer a variety of customizable digital marketing packages to build your brand awareness, demonstrate your thought leadership, generate business leads, strengthen your audience engagement, and measure results to improve your digital marketing performance and maximize your ROI.
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PO Box 2511, Leesburg, VA 20177
Phone: 703-599-1078

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Richard E. Rawson, Psy.D., MBA
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