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Digital East 2012: How Brands Can Create Engaging, Shareable Content

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Andy Wiedlin @acwiedlin
Chief Revenue Officer, BuzzFeed
Andy Wiedlin is a respected Internet veteran and responsible for leading BuzzFeed’s revenue growth strategy and audience outreach. Prior to joining BuzzFeed, he was the SVP of Sales at Huffington Post where he pioneered the idea of social news, built a successful sales team, developed a market strategy and defined social marketing products. Andy got his start in the social space in 2008 at MySpace as Vice President of Sales. From 2003 to 2008, Andy worked at Yahoo as Vice President of the Northwest Region. Previously he served as Executive Director at iVillage and Vice President of Sales at WeddingChannel.com. Before diving into online in 1999, Andy spent five years with AT&T International/Bell Labs. He spent 10 years working abroad, primarily in Japan and Australia. Andy has a Master’s Degree in Pacific International Affairs (with a focus on Marketing and Japanese Language) from the University of California, San Diego.

About Richard Rawson

Richard E. Rawson, Psy.D., MBA is a highly experienced digital marketing strategist and founder of Rawson Internet Marketing, with over 15 years of success in driving B2B and B2C marketing growth. Drawing from his background in behavioral psychology and data-driven marketing, Richard crafts innovative strategies that enhance online visibility, foster authentic engagement, and deliver measurable outcomes. His expertise spans SEO, executive LinkedIn profile management, content marketing, and online course creation, tailored to help businesses and professionals build authority and connect with target audiences.

Richard is the author of 'From Apathy to Activism' and 'Empowering Communities,' blending his passion for societal impact with practical marketing applications. He specializes in helping clients develop purpose-driven content, optimize digital experiences, and navigate complex marketing landscapes using behavioral insights and advanced analytics.

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At Rawson Internet Marketing, we offer a variety of customizable digital marketing packages to build your brand awareness, demonstrate your thought leadership, generate business leads, strengthen your audience engagement, and measure results to improve your digital marketing performance and maximize your ROI.
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Rawson Internet Marketing

PO Box 2511, Leesburg, VA 20177
Phone: 703-599-1078

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Richard E. Rawson, Psy.D., MBA
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