Digital East 2012: Mobile's Impact on the Future of Paid Search

Name: Digital East 2012: Mobile's Impact on the Future of Paid Search
Uploaded: 2012-11-17T17:41:45-08:00
Duration: 20 min 53 s
Description: Digital East 2012: Mobile's Impact on the Future of Paid Search

Chi-Chao Chang @chi_chao
President of Products & Technology, xAd Inc.
Chi-Chao oversees all facets of xAd’s product management and technology development, including overall strategy, identification of new customer segments and advancement of a vibrant local-mobile marketplace. Before joining xAd, Chi-Chao was at the helm of Yahoo!’s global-search operations and the company’s ongoing relationship with Microsoft. Chi-Chao’s passion for technology has garnered five patents, and over 15 more filed applications, as well as more than 25 published technical articles. He earned his doctorate in computer science from Cornell University, and speaks regularly at various industry events.

About Richard Rawson

Richard E. Rawson, Psy.D., MBA is a highly experienced digital marketing strategist and founder of Rawson Internet Marketing, with over 15 years of success in driving B2B and B2C marketing growth. Drawing from his background in behavioral psychology and data-driven marketing, Richard crafts innovative strategies that enhance online visibility, foster authentic engagement, and deliver measurable outcomes. His expertise spans SEO, executive LinkedIn profile management, content marketing, and online course creation, tailored to help businesses and professionals build authority and connect with target audiences.

Richard is the author of 'From Apathy to Activism' and 'Empowering Communities,' blending his passion for societal impact with practical marketing applications. He specializes in helping clients develop purpose-driven content, optimize digital experiences, and navigate complex marketing landscapes using behavioral insights and advanced analytics.

About Richard Rawson

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