Rawson Internet Marketing (RIM), a provider of Internet marketing services for small and medium-sized businesses (SMBs), announces an agency partnership with Hatchbuck, a sales and marketing software that combines email marketing, CRM tools, and marketing automation into one application.
SMBs are said to be responsible for driving innovation and competition in many economic sectors, but often have different IT and marketing technology requirements and challenges than do large enterprises. Partnering with Hatchbuck provides SMBs an affordable suite of tools to stay organized, automate marketing activities and drive higher response rates and sales.
“These firms need new and innovative types of technologies,” says RIM’s founder Richard Rawson, “such as Software-as-a-Service (Saas), virtualization, and cloud computing; and they need integrated, scalable marketing technologies to extend company services and position them for long term, sustainable growth, rather than one-off campaigns that move the needle temporarily.”
Hatchbuck’s CRM allows sales teams to track each lead’s activity and make appropriate sales calls based on each individual’s interest and likelihood to purchase; and its Email and Marketing Automation tools allow companies to nurture leads based on their actions with an affordable alternative to the bloated and overpriced automation tools on the market today.
“Our Partners, such as Rawson Internet Marketing, are smarter than the average shop,” said Don Breckenridge, Hatchbuck CEO. “They have the tools they need to measure campaign results and demonstrate actual ROI to their clients.”
To find out more about how RIM is enabling SMBs to grow and achieve sales and marketing success, watch this Hatchbuck video:
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