At Rawson Internet Marketing, we offer a variety of customizable packages that combine our core Internet Marketing services into a cohesive system to Build Brand Awareness, Demonstrate Thought Leadership, Generate Business Leads, Strengthen Audience Engagement, and Measure Results to improve your online marketing performance and maximize your ROI. View our updated Digital Marketing Services page.
Brand Awareness
Brand Awareness can be one of your strongest company assets, and involves a prospect’s ability to recognize your brand image and associate it with your message and your company’s products and services. It reflects who you are as a business, you brand ideals, and how your company “lives its brand” in marketing, sales, recruitment, and internal and investor relations. We help you define the absolute best actions, images and words you can use to echo your values and competitive advantages.
Thought Leadership
Thought Leadership is your key to establishing a differentiated brand identity, and nurturing a deep trust among a loyal following. Expressing your compelling point of view in fashion that is totally relevant to your audience increases your audience’s perception of you as a subject matter expert and trusted advisor. We work with you to craft and publish relevant content that resonates with your target audience.
Lead Generation
Business Leads are generated from website visitors who seek to access helpful information, articles, or downloads from your website. Internet Marketing technology, including lead generating landing pages and lead generation forms, will capture visitor information for sales follow up. We utilize a variety of inbound, outbound, organic and paid methods to generate leads for your business.
Audience Engagement
Audience Engagement goes well beyond the number of like and followers you have on social media. It reflects the extent to which your visitors view your content, take some action, tell others about it, participate in conversations about your product or service, and return to visit again. We help you build your audience and create an interactive experience that continues the conversation with your best prospects.
Website Analytics
Website Analytics examines the behavior of visitors to a Web site. The effective use of Web analytics data enables a business to measure the effectiveness of their marketing campaigns, attract more visitors, retain or attract new customers, or to increase the dollar volume each customer spends. We integrate measurement and reporting capabilities into your campaigns to optimize customer engagement and sales conversions.
Technical Capabilities
Internet Marketing is a complex blend of art and science, and our strength is in our ability to integrate the various elements to help you reach your goals. The follow items reflect areas of high technical proficiency for Rawson Internet Marketing:
- Custom and Standard WordPress Website Development Solutions
- Google AdWords Pay-Per-Click (PPC) Advertising, Search and Display Networks
- Google Analytics Solutions: Acquisition, Behavior, and Conversion Tracking
- Multiple Marketing Automation Solutions
- Email Marketing and Lead Nurturing, Lead Scoring and Lead Tracking
- Social Media Account Setup and Management, Audience Building and Engagement, Advertising
- In-depth Campaign Tracking and Reporting
- Search Engine Optimization (SEO) and SEM
- Conversion Optimization
Ancillary Services
In addition to these core competencies, RIM maintains valued Partner relationships with ancillary service providers to serve a wide range of client needs:
- Big Data Analytics
- Specialty Outbound Marketing Lists
- Video Production
- and More…