Content marketing and blogging for business is creating and sharing engaging and informative content in your blogs, articles, videos and social media updates to inform and educate your audience. Rather than posting content only on your social media channels, you can use your social channels to share your content and bring visitors back to your blog or website that you control.
Blogs Have Become Powerful Business Communication and Search Engine Ranking Tools
Not only does content marketing and blogging show how the people at a company think and what is important to them, but it provides regularly updated, keyword-rich content that search engines like. A blog makes your website more dynamic by automatically injecting new content every time an article is published.
Some ideas for what to blog about include:
- ten most common questions asked by customers
- common industry issues or trends
- problems your potential customers face
- comments on other blog articles
B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.
Some key points to consider when blogging for your business include:
- Blog on your own domain
- Use keywords in your titles
- Educate your readers
- Break up your posts with headers and bullets
- Speak in your customer’s language
- Make posts easy to share
- Include in-text links to relevant content
- Include calls-to-action
- Publish consistently
Got Questions about Content Marketing? Contact RIM
RIM Specializes in Search Engine Marketing: Blogging, Social Media Marketing, Content Marketing, PPC Advertising, Web Analytics and Other Internet-Based Marketing Strategies to Help Your Business Get Found, Generate Leads, Build Relationships and Measure Results. At Rawson Internet Marketing, our aim is to help grow your business – whether you want to attract new prospects, increase sales, communicate more effectively with existing clients or develop a professional brand identity. We specialize in providing agile, outsourced marketing expertise when you need it, and at a scale that makes sense for your budget and needs.