5 Key Ways to Enhance Your Brand Awareness Via Search Marketing

Learn more about the key components that enhance your brand awareness and build meaningful connections with other people with whom you want to do business: Google Search Marketing, Social Media, Content Marketing, Web Analytics, Online Strategy.

Search Marketing:

How to get found when people are searching for your products and services –

1. Design and optimize your website around content relevant to your business
2. Aim to be on the first page of the Google search engine results pages (serps) through search engine optimization (SEO)
3. Include keywords in your page titles, section headings and text content
4. Make use of the “description” meta tag
5. Make your site easier to navigate
6. Use different page titles that reflects the on-page content for each page on your site
7. Structure the back-end code of your website that is simple, logical and organized
8. Avoid questionable practices that could get your site penalized by the search engines
9. Consolidate the www and the non-www domain versions of your website
10. Create an XML Sitemap and make it accessible to the search engine
11. Improve search engine ranking with inbound links

Social Media:

How to establish and strengthen relationships –

1. Establish and maintain social media accounts that accurately reflect your experience, knowledge and interests
2. Set up business pages for your company on the social networks
3. Promote your content on the major social networks
4. Monitor industry-related conversations and recognize when you should respond
5. Track mentions of your brand and relevant keywords on the web
6. Expand your professional network and build connections with industry influencers
7. Create and participate in discussions around a topic in your area of expertise
8. Provide value to others, and be a resource to your network
9. Nurture leads with targeted messages to prospects in a timely manner

Content Marketing:

How to enhance your positioning as an industry expert –

1. Publish informative, non-promotional articles
2. Make sure that your message adds value to the recipient
3. Avoid jargon that only your employees would understand
4. Include words in your articles that your customers use to describe your business
5. Host your content on your own website domain
6. Include a compelling and keyword-rich article title
7. Include in-text links to relevant content and resources
8. Publish your articles on a regular basis
9. Consider creating longer-form content such as e-books, white papers and research reports
10. Diversify your content marketing strategy with non-text media such as videos, webinars and slideshows

Online Strategy:

How to build brand awareness and achieve measurable results –

1. Add “calls-to-action” to your articles and link to “landing pages” that provide access to more in-depth information
2. Use your website analytics to find the highest converting content and maximize their impact
3. Test, measure and adapt your methods to achieve your desired results
4. Provide opportunities for your audience to subscribe, follow and share your content
5. Measure performance indicators such as website traffic, email open rate, click-through rate, conversion rate, unsubscribe rate
6. Recognize that mobile platforms are becoming more important to Internet marketing

Request an Internet Marketing Assessment to evaluate the key components of your search marketing, social media, content marketing, and online strategy.