Over the past year, both LinkedIn and Twitter rolled out new changes that affect your company profile on both sites.
From time to time, social media sites revamp and improve their sites with new features. The new features are intended to make social media sites more effective vehicles for a company’s communication and branding. Ultimately, the skillful use of social media sites can lead from a 30% to 700% increase in revenue.
Keeping up with the changes, however, requires constant monitoring from social media coordinators and other employees charged with maintaining the social media presence of a business. By remaining aware of the changes to websites such as LinkedIn and Twitter and implementing those changes into your company’s profiles, you subtly show your company’s diligence and creativity.
Over the past year, both LinkedIn and Twitter rolled out new changes that affect your company profile on both sites. Both sets of changes are intended to make these social media sites more visually dynamic and to drive up customer engagement. For business owners, these changes represent a better chance to retain current clients and to reach new clients by referrals from your current clients.
For example, LinkedIn added Showcase Pages so that companies may create a focus on their most popular products and services, as well as new company initiatives. LinkedIn followers of that company may keep track of content updates by following your organization and receiving new posts. Among these followers are not only potential sales prospects, but also potential new hires that can make significant contributions to the success of your business.
In February 2014, LinkedIn included the ability for individual members to publish material on LinkedIn. For CEOs and other C-level executives at your company, writing a meaningful article about a business-related topic and publishing it to LinkedIn’s worldwide audience is a valuable way to demonstrate your industry expertise and differentiate your company from its competitors.
LinkedIn’s revision to “Who’s Viewed Your Profile” now contains more analytical data about the people who have viewed your employees’ profiles. For upper-level management, knowing more information about the people who have viewed those profiles provides useful insights and a chance to build relationships with potential customers.
As for Twitter, their changes are geared toward providing not only a more feature-rich user experience as well as a series of new ad products, according to an April 2014 article written by CIO’s Matt Kapko, “Twitter Readies Design Changes As It Unveils New Ad Offerings”. The new changes involve:
- A large, customizable header image providing companies with a better way of visually branding their business.
- A bigger profile picture so that user photos become more dominant.
- A three-column layout to accommodate the new design changes.
- Tweets that become more prominent in size, depending upon their level of engagement with other users.
- Images that display automatically without the need to click a link, a particularly helpful feature for companies broadcasting products and services. According to a November 13 blog post from Brittany Leaning, social media manager for Massachusetts-based social media company HubSpot, using images within tweets create a 55% increase in sales leads.
- A pop-up box with real-time notifications that indicate when one user interacts with another user, such as replying to a tweet or retweeting a tweet. By quickly responding to these interactions, your company shows its dedication to customer service and your willingness to build relationships with other Twitter users who may become potential customers.
Although staying in touch with the constant changes of social media requires a considerable time investment, it ultimately results in better relationships with your customers. As a result, those customers are more likely to act as your brand evangelists and help you your business to get noticed and grow.
Related social media links
Social Media: 6 Benefits Of A LinkedIn Company Page
Should You Care About LinkedIn Company Page Changes?
Facebook and Twitter Changes Every Business Owner Needs To Know
Filed Under: Social Media, Internet Marketing
Tagged With: Company Pages, Digital Marketing, LinkedIn, Twitter, Social Media, Internet Marketing