The digital world is full of marketing terms and acronyms, such as ROI, CPC, CTR, KPI, SEO, PPC, SEM and countless others that we’ve defined for you here. Click on the terms below for their definitions.
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- Above the Fold
- Algorithm
- Alt Attribute
- Analytics
- Anchor Text
- Authority
- Black Hat
- Blog
- Bounce Rate
- Branded Keyword
- Breadcrumb
- Broken Link
- Cache
- Cached Page
- Canonical URL
- Click-Through Rate (CTR)
- Clicks
- Clicks Per Search (CPS)
- Comment Spam
- Content Marketing
- Conversion
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Cost Per Click (CPC)
- CPC
- Crawl Error
- Crawler
- Crawling
- CTR
- Deep Link
- Digital Marketing
- Direct Competitors
- Domain Authority
- Duplicate Content
- Engagement Metrics
- Featured Snippet
- Findability
- Google Ads
- Google AdWords
- Google Analytics
- Google for Nonprofits
- Google Hummingbird
- Google Panda Algorithm
- Google Partner
- Google Penguin Algorithm
- Google Pigeon Update
- Google RankBrain
- Google Sandbox
- Google Search Console
- Google Trends
- Google Webmaster Guidelines
- Googlebot
- Gray Hat
- Guest Blogging
- Heading
- Inbound Link
- Internet Marketing
- Keyword
- Keyword Cannibalization
- Keyword Difficulty
- Keyword Research
- Knowledge Graph
- Knowledge Panel
- KPI
- Landing Page
- Lead
- Leads
- Link
- Link Bait
- Link Building
- Link Profile
- Link Velocity
- Local Search Optimization
- Long-Tail Keyword
- Manual Action
- Marketing Automation
- Meta Description
- Off-Page SEO
- On-Page SEO
- Online Marketing
- Online Reputation Management
- Organic Results
- Organic Search
- Outbound Link
- Outsourced Marketing
- Page Speed
- PageRank
- Pageview
- Paid Search
- Pay-per-click (PPC)
- Persona
- Personalization
- Position
- PPC
- PPC (Pay Per Click)
- Quality Content
- Quality Link
- Ranking Factor
- Relevance
- Reputation Management
- Responsive Website
- Return Rate
- Rich Snippet
- ROI
- Schema
- Search Engine Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Engine Ranking
- Search Engine Results Page (SERP)
- Search Engines
- Search Marketing
- Search Volume
- SEM
- SEO
- SEO Competitors
- Sitelinks
- Sitemap
- Social Media Marketing
- Title Tag
- Traffic
- Web Analytics
- Webspam
- WordPress
- WordPress Speed Test