Driving more traffic to your website and capturing leads on landing pages are essential pieces of your Online Marketing and Lead Generation campaigns.
Nurturing those contacts is another key piece of the online marketing puzzle, and may focus on converting leads to customers or increasing the loyalty of your existing customers.
How to Nurture Leads Through Email and Social Media Marketing
Lead nurturing means building and developing relationships with prospects over time so that your company is the first supplier people think of when a need arises.
Trust has become the theme for a new type of online marketing; it’s about the relationship. Instead of one-way interruption, online marketing is about delivering useful content at just the precise moment that a buyer needs it.
Email marketing, online marketing’s “old gray mare,” is still competitive in terms of performance and cost; according to a recent CMO Council survey.
Particularly with its advanced automation and segmentation abilities, email marketing bears up very well in many industries as a method of lead nurturing; though it’s comparatively less effective as a lead generation strategy.
Social media marketing allows your company to continuously convey its message to prospects to position itself ahead of your competition, and is also an excellent method of gathering information about competitor activities and market trends.
You can increase the value of your email marketing and social media marketing updates by attaching articles, news releases, white papers, invitations, research and reports.
Your customers (and the media that cover your company) want to know what specific problems your product solves and they want proof that it works – in plain language.
The Web has opened a tremendous opportunity to reach niche buyers directly with targeted messages that cost a fraction of what big-budget advertising costs. – David Meerman Scott
Moreover, staying in possession of and marketing to existing customers costs one-fifth of the price of developing new customer relationships.
Learning about email marketing and social media marketing, however, and developing a marketing plan to exploit online social networks, tools and applications can be a challenge for companies, as the platforms and “rules” are continually changing.
Consequently, many businesses find it useful to partner with an experienced social media marketing firm that knows how to leverage their team’s industry expertise to establish and strengthen their presence on the social Web.
RIM Specializes in Search Engine Marketing: Blogging, Social Media Marketing, Content Marketing, PPC Advertising, Web Analytics and Other Internet-Based Marketing Strategies to Help Your Business Get Found, Generate Leads, Build Relationships and Measure Results.