Getting found by people who are looking for your products and services today means establishing and maintaining a strong and vibrant presence online and implementing multifaceted online marketing lead generation strategies. Are you doing enough to attract visitors and qualified leads to your website? How would you rate your ability to connect with customers and engage your market to grow your business now?
Digital Marketing Lead Generation Strategies
Creating, optimizing, and promoting useful content is the first step to getting found online, driving traffic to your website and generating leads for your business. Content marketing strategies designed to generate more traffic to your website involve publishing interesting and useful information in the form of blogs, newsletters, white papers, ebooks, videos, webinars and social media updates.
Unlike traditional marketing and advertising that “interrupts” what the consumer is doing, effective online marketing today is educational and interactive. Understanding customers and building effective content marketing strategies to reach them is critical for success. It’s also important to understand how the search engines evaluate your content and determine where and when it appears in the search results page.
Search Engine Optimization (SEO)
Search engine optimization (SEO) focuses on organizing your website to attract searchers, using carefully chosen keywords and relevant content to bring potential customers to your website. Keyword research is used to determine searchers’ favorite words and identify upcoming trends that can guide your website structure and content strategy.
Paid Search (PPC)
Many businesses also employ services like Google Ads for paid search – buying pay-per-click ads that accompany particular searches to drive traffic and generate leads. Organic and paid search can help you get found online by potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it.
Social Media Marketing
Increasingly, business people and consumers alike utilize the search engines and social media recommendations to search, discover, find and recommend people, products and services. Contemporary marketing requires having a robust presence on the social Web, and social media marketing can create vast word-of-mouth advertising. Remaining passively on the sideline, and not participating in social media, isn’t really an option.
Digital Marketing Lead Generation Results in Higher Growth and Profits
Online Lead Generation studies have established that companies generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online; and companies generating 40% or more of their leads online grow 4X faster than those with no online leads. A digital marketing lead generation campaign has a 62% lower cost per lead than those generated using traditional approaches such as trade show, direct marketing and telemarketing. Companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t; as having an active blog helps your business build a stronger online presence and create more content to attract more leads. Companies with over 1,000 Twitter followers get 6X more traffic.
The return on investment these businesses are getting is well established, and the use of social media and online marketing strategies represents a seismic shift in the way businesses are marketing themselves. To truly succeed online, however, business need to have comprehensive set of lead generation and online marketing strategies: website, blog, SEO, social media, calls to action, landing pages, email marketing, lead nurturing and Web analytics.
RIM is an Digital Marketing Agency Serving the Northern Virginia, Maryland and Washington, D.C. Metro Areas and Beyond with WordPress Web Design and Website Development, Search Engine Optimization (SEO), Local SEO, Pay-per-click (PPC) Advertising, Lead Generation Strategy, Content Marketing, Email Marketing Campaigns, Conversion Rate Optimization, Social Media Account Management, Google Web Analytics & More.
As a Google Partner Certified in PPC Advertising and Web Analytics, we are focused on building cost effective and properly executed campaigns to put your message in front of potential customers at their exact time of need and measure the outcomes to continually improve your marketing program.