A process designed to get other trusted and relevant websites to link to your website to help improve your organic search rank and visibility. link building can be done by: Conducting outreach to media outlets, bloggers, influencers, and webmasters. Attracting editorial links naturally, by publishing various types of high-quality or sensational content. Paying for them. For example, you can obtain links via sponsored content, paid reviews, or paying for a specific type of link to appear on another website. Forging partnerships. Manually. For instance, you link together various properties you manage or own, or add your site to online directories or review sites.