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Google AdWords Search Certification & Analytics Certification Awarded

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Google AdWords Search Certification 2018

Google AdWords Pay-Per-Click Advertising

Growing businesses all over the world are using Google AdWords pay per click advertising to attract new customers. It’s easy to see what’s working, and adjust your campaign based on that information.
The speed and control you get with pay per click advertising means there’s freedom to experiment and make changes to find what works best for your advertising needs.

How to Make Pay-Per-Click Advertising Work for Your Business

  • Control how much you want to spend
  • Choose which keywords (terms or phrases that prompt your ad to appear) to use
  • Precisely target where you want your ads to appear
  • Pay only when someone clicks on your ad
  • Easily measure your advertising’s impact on your business
  • Change, pause, or end your campaign at any time

If you’re already in the main list of search results (otherwise known as an “organic” or “natural” search), advertising on the search results page is still a good idea; having a top listing in both organic searches and advertising will generally increase the traffic to your website.
Google AdWords is the most popular pay per click advertising platform in the world. It’s fast, easy, flexible, targeted, and very effective in getting your message to the top of the search engines.
While the risks are minimal, an experienced qualified Google AdWords Professional can help you set up and run your campaigns more efficiently and effectively.
As a Certified Google Advertising Professional, RIM is focused on building cost effective and properly executed pay per click campaigns to put your message in front of potential customers at their exact time of need.

Learn More About Google Pay-Per-Click Advertising

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Google Analytics Certification 2018-2019

About Richard Rawson

Richard E. Rawson, Psy.D., MBA is a highly experienced digital marketing strategist and founder of Rawson Internet Marketing, with over 15 years of success in driving B2B and B2C marketing growth. Drawing from his background in behavioral psychology and data-driven marketing, Richard crafts innovative strategies that enhance online visibility, foster authentic engagement, and deliver measurable outcomes. His expertise spans SEO, executive LinkedIn profile management, content marketing, and online course creation, tailored to help businesses and professionals build authority and connect with target audiences.

Richard is the author of 'From Apathy to Activism' and 'Empowering Communities,' blending his passion for societal impact with practical marketing applications. He specializes in helping clients develop purpose-driven content, optimize digital experiences, and navigate complex marketing landscapes using behavioral insights and advanced analytics.

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At Rawson Internet Marketing, we offer a variety of customizable digital marketing packages to build your brand awareness, demonstrate your thought leadership, generate business leads, strengthen your audience engagement, and measure results to improve your digital marketing performance and maximize your ROI.
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Rawson Internet Marketing

PO Box 2511, Leesburg, VA 20177
Phone: 703-599-1078

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Richard E. Rawson, Psy.D., MBA
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